Trademark applications (and registrations) provide you with numerous to protect your business and investment; in fact they will become your most dear business asset. There is a very common misconception that registering a company, purchasing the fields and registering for tax purposes provides you that isn’t legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future surgical procedures.
Questions often arise as to whether to register a hallmark. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights unit the company trademark for that specific goods and services, both in the offline and online environments; affording the business the option to stop others from together with your brand and potentially damaging the reputation of the business.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and suppliers. The inclusion of a written description of this business’ offerings provides the legal specifics of protection. It is important that the range of goods and/or services that enterprise produces is correctly classified into one of the 45 separate categories in existence.
It is important to highlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect organization and business conception within australia too. Having rights on the brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be entered.
The process of a trademark objection reply filing online application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the associated with trademark applications progress straight through to registration. Your trademark registration is approved, the business will receive certification and approval staying the exclusive user with the specified trademark for the plethora of goods and services requested for under the application.